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Car insurance in Wisconsin

Drivers in Wisconsin paid $1,000 a year for full coverage in 2023, 31% below the national average. With prices up since, figure on about $1,190 today. In Wisconsin, the law asks for at least 25/50/10 liability.

What people pay in Wisconsin

A typical yearly price today

about $1,190 a year (about $100 a month)

Wisconsin's average full-coverage cost in 2023 was $1,000, according to the National Association of Insurance Commissioners (NAIC). Car insurance prices nationally have risen about 18% since then (government price index, August 2026), so we start from about $1,190.

That makes Wisconsin the 6th least expensive of the 50 states and DC. Nationally, the average was $1,439.

It's an average across every kind of driver and car, not your price. Your car, your driving record, and how much coverage you carry move it up or down.

Wisconsin next to its neighbors

A typical policy costs less in Wisconsin than in all four of its neighbors.

Typical full-coverage price in 2023 (NAIC), and what moving to Wisconsin from there might do today.
StateTypical price, 2023Moving to Wisconsin from there
Wisconsin$1,000Not a move
Illinois$1,257About $350 less a year
Iowa$1,010About the same
Michigan$1,573About $780 less a year
Minnesota$1,223About $300 less a year
National average$1,439Not a move

The move is the What-if page's starting example: a 40–64-year-old with a clean record and a 2020 Toyota Camry, full coverage, in the suburbs, with nothing else changed. Only the two states' typical prices make the difference, so a real move can come out differently.

The least insurance Wisconsin's law asks for

Liability (per person / per crash / property)
$25,000 / $50,000 / $10,000
Personal injury protection (PIP)
Not required
Medical payments
Included unless you decline
No-fault
No
Uninsured motorist
Required
Underinsured motorist
Not required

Liability pays for injuries and damage you cause to others, up to these limits. A minimum is the least the law allows, not a recommendation, and it doesn't pay to fix your own car.

Liability-only coverage, the closest NAIC figure to what a minimum policy costs, averaged $447 in Wisconsin in 2023 (about $530 today, brought up the same rough way), the 7th lowest of the 50 states and DC. That's about 45% of the full-coverage price; the rest pays to fix or replace your own car.

Wisconsin requires at least $25,000 per person and $50,000 per crash for injuries, plus $10,000 for property damage. Uninsured-motorist coverage is always included, and $1,000 of medical payments coverage is included unless you turn it down. Underinsured-motorist coverage is optional.

Good to know: The law lets you turn down medical payments coverage without saying the first refusal has to be in writing, so it's marked "included unless you decline." Town mutual insurers don't have to include uninsured motorist coverage.

Uninsured and underinsured motorist
Uninsured motorist coverage for injuries is at least $25,000 per person and $50,000 per crash. Underinsured motorist coverage is optional; insurers must tell you it's available, and if you buy it, it must be at least $50,000/$100,000. Medical payments coverage of at least $1,000 per person comes with the policy unless you turn it down.
Checked
September 22, 2026

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A new teen driver in Wisconsin

Adding a 16-year-old to a typical policy

about $780 more a year

About $65 a month, on one average car with full coverage. The whole policy with the teen: roughly $1,450–$2,600 a year.

On a policy of their own, with the same kind of car, the same teen would pay about $3,400 a year in Wisconsin (roughly $2,600–$4,850).

What adding a teen costs comes from California's published prices, so the range is wide, and Wisconsin may differ. How adding a teen driver works.

Cars that cost the least to add a teen with

In Wisconsin, the 2022 Subaru Forester, Outback, and Crosstrek come out the same, the least of the 33 cars on the site's popular lists to add a teen with: about $700 more a year. At the other end of the same lists, the 2022 Tesla Model 3 costs about $1,180 more a year.

The 5 cheapest of the site's popular first cars, SUVs, and trucks in Wisconsin: 2022 models, about the age of a typical first car.
CarAdded to your policyOn their own policy
2022 Subaru Forester+$700 a year$3,040 a year
2022 Subaru Outback+$700 a year$3,040 a year
2022 Subaru Crosstrek+$700 a year$3,050 a year
2022 Honda CR-V+$750 a year$3,260 a year
2022 Toyota RAV4+$760 a year$3,320 a year

The order is the same in every state, because our car data is national. What changes from state to state is the price level.

Why these cars cost less, and what this doesn't cover.

“Try it with your own car” opens your own situation in Wisconsin (a 2020 Toyota Camry if you haven't set one) with a new 16-year-old. It starts from that car, not an average one, so its figure can differ from the one above.

Where these numbers come from

This is an estimate to help you plan, not a quote. We don't sell insurance, and we never pass your info to anyone. Only an insurer can give you a real price.